06 August 2009

Viral Videos -- Marketing Tools of the Future...

Here are two prime examples of what might be possible. Both of these videos relate to Jill and Keith. The first is their marriage and has had some 17 million hits on YouTube. The second is their divorce and it has already had some 1 million hits, also on YouTube.

The wedding first...



Now the divorce...



The idea of marketing using a viral video, providing you could get the format right and make a video that would indeed go viral, then this would be a good way of getting your product out. Viral videos could be used for all manner of things other than just selling something. For example, a viral video could be used as part of a funding campaign for, say, Amnesty International. Or it could be used to promote awareness of a particular disease like breast cancer.

The possibilities are endless. But, these two videos have been fun to watch.

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