Now using the word 80 times in 40 minutes is probably not a record (make a note to check the Guinness Book of Records). However, on TV it might be a record for a food program. But most people already know that if they are going to watch Gordon Ramsay in the kitchen it is going to be a full onslaught of coarse language. If you can't handle the heat in the kitchen then get out of the kitchen. Simply, don't watch the show.
The end result here will be things like parental controls being installed on all new digital televisions. A review of ratings classifications and more detail with respect to what phrases like "occasional coarse language' actually mean. In terms of "occasional coarse language" I have never really been able to work out whether that was 10 fucks, shits, dicks, and piss-offs in 40 minutes or was it 20 or 30 or 40. I would reckon 80 fucks in 40 minutes is "frequent coarse language".
The television viewing public need to take a little more responsibility for themselves rather than rely on the government to regulate what we watch. If you do not like Gordon Ramsay or his style then vote by not watching. When his ratings fall the investors will scamper off and Gordon Ramsay will not longer invade our television screens.