12 January 2011
Heidi: 15 Minutes of Opossum Fame...
The internet and social networking media is a powerful tool and a revealing insight into what makes us tick as human beings. Heidi the cross-eyed opossum is an excellent example of both this power and insight.
Heidi is an opossum. She is 2.5 years old. Her claim to fame is that she is cross-eyed and incredibly cute and cuddly.
She also has a Facebook page with 80,000 fans, a YouTube song, and soon a plush toy replica of herself. Heidi and her sister Naira came from a zoo in Denmark and are soon to be the resident attractions at the Leipzig zoo in Germany.
Heidi is to be the main draw in a tropical exhibit that the Leipzig zoo is opening in July. In essence, Heidi's fame is peaking way before the exhibit actually opens and people, or is that "fans", get to see her in the flesh.
So, if one can harness the power of the internet and social media for an opossum, I wonder what you could do for the promotion of an out-of-left-field political candidate, say in the 2014 Indonesian presidential election (after all, it worked for now President Obama in the US, right?)
You have to admit, she is really cute...