Ryanair and Vertical Seating

Ryanair are the masters of self-promotion and generating publicity. This is irrespective of whether it is a raunchy calendar of barely clad female cabin staff or suggesting that it is time for pay-as-you-use toilets on aircraft.

So, in keeping true to form, Ryanair has indicated that it is in talks with Boeing about modifying some of its future aircraft orders to incorporate the concept of "vertical seating". To the rest of us this will become known as the standing section of the plane.

Ryanair is Europe's leading budget carrier. So, in that sense the idea makes sense. Standing room only should to all intents and purposes let them cram more people onto a plane and therefore improve profits.

The idea of vertical seating is that there will be a pole or some kind of small stool to lean against according to Stephen McNamara, Ryanair's spokesperson on this one. However, the reality is that it is likely to be more of a standing position than a sitting one.

On short haul flights, this is probably an interesting avenue to explore. Nevertheless, it would seem that the whole rationale of this idea would be that buying a standing room only ticket would have to be cheaper than a traditional seat. If it is not, then why bother to pay the same or more to stand?

I wonder what is next on the Ryanair cost-cutting agenda?

But, for now, it is "Ladies and Gentlemen, we will soon be landing at Birmingham Airport, please return to your standing positions and fasten your standing belts, thank you! And, thank you for flying with Ryanair!"

To Pay or Not To Pay -- Airline Toilets

There is one thing that seems to remain perpetually true of Ryanair, it is no stranger to self-made controversy or perhaps just brilliant self-promotion and marketing. The latest statement from Ryanair's CEO, Michael O'Leary, that future Ryanair passengers are going to have to pay for the pleasure of relief at 30,000 feet. The relief that O'Leary is referring to is certainly a new spin on the "mile high club". Yes, Ryanair has apparently been discussing, at least, internally the possibility of charging passengers for the privilege of using the toilet facilities on its flights.

This might seem an unlikely scenario. However, Ryanair has been the leader in ramping up their income generating capacity of services that have traditionally been free. More to the point other airlines have been following suit. Paying additional for in-flight food and beverage, checking a second bag, and online bookings, to name but a few.

There are a couple of realities in this proposal. First, and let's face it, if you gotta go you gotta go and when it is all said and done it is not like you have a lot of choices at 30,000 feet. It is not like you are going to be saying to the captain that you would like to pull over at the next set of public toilets. Second, the fees for cleaning up should one refuse to pay the toll for the toilet would probably mean that a pound or so to take a pee is probably worth it. Finally, this may in fact allow Ryanair to reduce their flight costs even further and there should be a reduction in ticket prices.

Yet, the flip side of this is that people would take a pee before boarding and then try and ride it out so to speak. This means that they would be less inclined to drink during the flight as a means of trying to eliminate the need to go.

To be honest, whether I had to pay a pound or not to take a pee in flight would not be a primary determining factor as to whether I would fly Ryanair or not. However, Ryanair is always good value for money in the sense that I really enjoy reading news about Ryanair whether it be publishing sexy calendars of the staff or thinking about charging passengers to take a pee. It is good to see a company that take the view that all news is a publicity opportunity to promote the product.

Nevertheless, I am wondering that if you have to pay to pee can you expect better and cleaner facilities?

RyanAir

It seems that RyanAir is going to offer some interesting additional free services on its Trans-Atlantic flights for its business class customers.

These services are to include free oral sex!

The CEO of RyanAir certainly knows how to stir the pot and generate publicity and get a reaction. RyanAir has been in the news regularly for its creative marketing including the "Girls of RyanAir Calendar" which featured some of RyanAir's most attractive flight attendants in their underwear.

I am sure that there will be plenty of takers for this interesting offer.

Ryanair - Ads for the Ages

Ryanair has an ever-growing history with its advertisements and its promotional material getting it into trouble! But maybe they are working on the philosophy that all advertising is good advertising even where it should be conceived as being bad!

The latest scandal in this string of scandals revolves around a promotional campaign for back to school airfares. The ads were published in print media with a circulation of some 3.5 million and this resulted in 13 complaints being received by the Advertising Standards Authority (ASA). This would seem like a number representing a real minority of readers. But as is always the case in these types of issues it is a vocal minority that gets to dictate to the silent majority!

The offending promo is the picture above...

Let me say this on the record...there were no girls like that at any of the schools I went to! If there was I am sure I would have been a better student! Further, if there were girls like that at any of my schools I would have found a way to convince my folks to buy me a plane ticket to return to school rather than having to get up at 3am in the bitter cold of a winter morning and go and catch a train from Harden station (You wanna know where Harden is -- look it up here)...Then again maybe my parents knew that there were not any girls like that at the school I was going to and that is why they sent me there -- way to go Ma + Pa!

It seems that the minority see this advertisement as indecent as it links teenagers to sexually provocative behaviour and therefore was irresponsible -- hold on a second since when have the world's teenagers decided not be sexually active? Most of the facts and figures I have seen would suggest the opposite is true...besides anyone that looks at this picture is not going to be mistaken that this young girl is a model and looks older than any of the girls I or they went to high school with...I once saw a girl like this on one of the university campuses I was enrolled on!

To each their own but I am sure that there will be plenty of cost conscious travelers wanting to travel with low-cost Ryanair no matter the controversy surrounding this advertisement. Besides anyone who had not heard of Ryanair has heard of it now thanks to the ASA!