The Tourism Federation of Wisconsin (TFW) or as it was previously known WTF or the Wisconsin Tourism Federation. The reason for the name change was that when it was WTF it did not realize that it also was internet slang for "What The Fuck?" or as those of you who are more delicate than I, "What The F*#k?".
It seems that in Wisconsin the powers that be were not aware that WTF had a completely different meaning until it was made aware of the fun some on the internet were having at their expense.
Funnily enough, WTF had been around since 1979 way before WTF ever became popular as internet slang. Oh well, in a sign of the times, the WTF has now become the TFW.
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