Showing posts with label Shah Rukh Khan. Show all posts
Showing posts with label Shah Rukh Khan. Show all posts

05 July 2010

The Axe Effect -- Faking News...

Now, here is a story that is worth a read, true or not. It should be remembered that this story is on the same site that brought the world the news that Shahrukh Khan was going to star in the first ever gay James Bond movie (includes a movie poster).

The story appears on "Faking News" (www.fakingnews.com) and relates to a legal suit filed by an unhappy Unilever customer. Unilever is the company that makes the "Axe" range of grooming products for men. Axe or, more specifically, the 'Axe Effect' has seemingly failed dismally in helping this young 26-year-old Indian from finding a girlfriend or even scoring a single solitary date.

The crux of the case rests on false and misleading advertising which has subsequently resulted in the plaintiff suffering mental anguish at his inability to score a date despite doing everything in the manner that the advertisements show. In essence, the plaintiff liberally applies the products and goes in search of a girl (seemingly any girl) but never manages to get what he is looking for.

I am still chuckling as I write this. I have watched the ads for Axe products and those relating to the Axe Effect. Now, I would be noting that in the ads the roles are always played by beautiful people. Perhaps this suggests that the axe effect will not work for everyone. For example, if you are so unattractive (for whatever reason) that women avoid you or resist your advances, then it is unlikely that any amount of axe is going to change their mind.

There are some great pictures on the internet associated with the "Axe Effect".

There are some truly creative people out there in the world. And it is this level of creativity that restores faith in the idea that we as human beings have great capacities to think outside the box. That might seem a little out of place in this post. However, think about it, if someone can come up with the idea to sue Unilever because they used a product for false and misleading advertising because he remains without a girlfriend after seven long years of almost religious use of the Axe product, then imagine if that creativity was put to more serious endeavours...

Still shaking my head at the thought of this possibly being real :)

20 August 2009

Shah Rukh Khan -- US Immigration Hassles -- The Daily Show...

Here is Jon Stewart's take on the Shah Rukh Khan incident. I wrote about this previously here. In that post I alluded to the fact that it might have been a beat up, but Jon Stewart is a much more famous funny man than I ever will be, so here he is with The Daily Show interpretation.

Enjoy!

The Daily Show With Jon StewartMon - Thurs 11p / 10c
Shah Rukh Khan Detained at Newark
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16 August 2009

Shah Rukh Khan -- US Immigration Hassles...


This post sort of fits in with an earlier post I did on the racial conflicts happening in Australia that garnered considerable media coverage in India. If for no other reason than it highlights that problems of racial profiling and racial conflict are not unique to any one country in the world. And, it does not matter whether you are just an ordinary person going about your normal affairs or a world wide star going about your normal affairs.

This is the case for Shah Rukh Khan or Shahrukh Khan, an Indian, a Bollywood legend and owner of the Kolkata Knight Riders Cricket Team, and I would have reckoned pretty much known the world over, at least wherever there are films. This I figured would have included the US.

It seems that Khan came in for some special attention by US immigration authorities as he was passing through Newark airport in New Jersey. Khan was on his way to Chicago for a parade to mark Indian Independence Day. Khan has gone on the record to say he felt angry and humiliated. I am guessing that there would be plenty of Indians and other citizens of the world saying, "welcome to the real world in America".

This sort of detention and harassment of certain travelers is not exclusive to Indians. It gets just about everybody. A number of years ago I was traveling with a group of students to the US from Indonesia. The males in the group were all detained and taken off to side rooms for "special" interviews and then interrogated about their intentions and reasons for travel. These interviews lasted for a couple of hours as I recall. I, on the other hand, just fronted up at the immigration counter, flipped out the passport, smiled a little, and off-loaded my fingerprints and was done.

Eventually, Khan was allowed to make a call to the Indian Consulate and they were able to clear up the matter. I am not so sure that an Indian with a lesser public profile might have been able to get the same sort of assurances from their consulate.

Funnily enough, in that perversely sad way, Khan had just finished shooting a film, "My Name is Khan," about racial profiling of Muslim men. I am sure this experience will lend an air of greater reality to the film when it is finally released. Some might even argue that this story is a bit of a beat-up designed to help promote the movie. Perhaps the incident can even become a movie in its own right with Khan playing the lead role, and lots of suitably attired and dancing customs officials bopping (dancing for others but I am not a dancer myself, but just a simple bopper) away in the usual Bollywood fashion.

The incident is certain to get the cyber world buzzing and Indians are sure to be flooding sites with comments about it. And, why not?

Priyanka Chopra, a colleague of Khan's was quick to tweet her feelings on the matter: "Shocking, disturbing n downright disgraceful. It's such behavior that fuels hatred and racism. SRK's a world figure for God's sake. Get Real!!" She has a point on the hatred and racism, but probably not so on the shocking, disturbing, and disgraceful front. Life for certain travelers to the US are pretty much that which Khan has endured.

The Indian Information Minister, Ambika Soni, has upped the ante by suggesting that this is a regular occurrence for Indians; being detained after being racially or religiously profiled. Specifically, Soni said that there had been no definitive statement that Khan had been detained on religious grounds, but "there have been too many instances like these in the US concerning Indians." Fuel on the fire for sure.

With a bit of luck this incident might serve as a bit of an eye-opener all round. However, I doubt that it will. When the US turned away Yusuf Islam, the former Cat Stevens, that caused an outcry and some serious questions to be asked about profiling and terrorist lists, but the reality is seemingly that things have not changed; business as usual.