David Beckham Does Newcastle: Football Clinic Style...

David Beckham is in Australia at the moment. It is part of an end-of-season tour for the Los Angeles (LA) Galaxy of Major League Soccer (MLS) fame. The Australian part of that tour includes an exhibition game against the struggling, financially, Newcastle Jets.

Aside from the friendly football, it is also an opportunity for Becks to run a soccer / football clinic or two. The clinic saw the participation of 680 children from some 20 local schools. Apart from the obvious skills and 'stuff' that football clinics are all about, it was also an opportunity for Beckham to re-tie the odd shoelace when they came undone. Even Becks knows you cannot take a free kick with an undone shoelace.

If nothing else, this photo suggest that David Beckham is a genuinely humble fellow that is as comfortable running round with a group of soccer mad youngsters as he is running around some of the world's greatest and largest football stadiums.

I am pretty sure that young Harrison Jones is going to get a real kick out of telling the story of this picture as he goes through life.

It has to be really tough sometimes to always live your life under the constant glare of public scrutiny.

Presidential PR -- SBY Has Got No Game!

Creating and leaving a presidential legacy is just as much about good public relations (PR) as it is about making substantive changes and reforms to a broken system. The current Indonesian president, SBY, came to office an a tidal wave of public support and expectations. He has failed to deliver on all of his key election promises. Therefore, any good publicity would be most welcome. It might just prove to be the impetus that reinvigorates a stale and decaying presidency that appears increasing out of touch with the real every day issues that afflict the people of Indonesia.

In this regard, a good dose of positive PR would have been a most welcome respite for the president. However, his minders and those with his ear have missed a perfect opportunity for the president to be presidential, to take the high moral ground and berate big business for failing the people, and to show that he is a man of compassion who understands the plight of the little people that form the great majority of Indonesian citizens. But, alas rather than meet with a poor helpless mother and her badly burned son, a bevy of the president's meanest and nastiest looking bunch quickly bundled her up and ushered her away and out of sight.

Shame on you Mr. President!

This is a story of exploding gas cylinders. This is not a new story, but an old one. The government in its infinite wisdom has decided to push its policy of conversion from kerosene to gas aggressively. The policy is one that ultimately has to succeed.

Quite simply Indonesia needs to move away from kerosene to alternative fuels such as gas. However, the conversion process mandates that the 3kg gas cylinders that ordinary citizens are going to have thrust upon them need to be safe. These cylinders are clearly not safe. How unsafe are these cylinders, you ask? A quick Google search reveals the extent of the danger here.

Susi Hariyani and her son, Rido Januar, are the faces of what is going so horribly wrong with this policy and the program. Her recent attempt to meet with the president and get his help in treating the serious burns her son has suffered as a result of a government sponsored 3kg gas cylinder was rebuffed. This was a PR mistake. In more human terms, it was a mistake because a little bit of compassion can go a long way. And, to help is just the right thing to do.

In the larger scheme of things, the president could have stamped his authority all over this policy and program by intervening in a public way. However, he kept true to form. This is a president who keeps his distance from everything to ensure that he is safe from any criticism. This in effect ensures that he is constantly being criticised. Mr. President, there is no plausible deniability here. You are the president and ultimately all these things are your responsibility, the buck (rupiah) stops with you!

It might be true that you get the government and the president that you vote for, but it is almost certain that no-one was expecting to get this when they cast their votes!

Shame on you Mr. President!

Perception and Reality

It seems that the recent survey by the Political and Economic Risk Consultancy Ltd (PERC) that ranked Indonesia as the worst of the 12 Asian countries surveyed has raised an interesting debate about the reality of perception and the perception of reality.

The survey per se is not all that controversial as it asks those surveyed for their opinions based on their perceptions. However, what the survey has done is to highlight how perception and reality can diverge. The survey has also highlighted why perhaps some of those Indonesian institutions who have embarked on comprehensive programs of reform might want to also consider getting some public relations help in order to highlight these reforms in the public domain.

Arsil, a researcher from Lembaga Independensi Peradilan (Institute for an Independent Judiciary / LeIP), which focuses exclusively on judicial reform in Indonesia holds a similar opinion. Arsil feels that the results of the survey highlight the disgraceful reputation that the judiciary and the judicial system have in Indonesia. Nevertheless, Arsil was quick to note that the survey was more about perception than anything else and perception is a reflection of the ability of the courts to management their public communications. The simple philosophy here is that it the courts better manage the flow of information about itself then the public will have access to better and more accurate information on which to base any future judgments or perception.

The courts have been subject to significant judicial reform and this process of reform is ongoing. However, Arsil sees a critical mistake and that is how the Supreme Court manages the reform process internally and then projects this information to the broader public. The reality is that the public can only form their perceptions based on the information that they have at their perusal.

Not all of these reforms have a direct impact on the public and an example of this is a Decision by the Chief Justice contained in Decision No. 144 of 2007. This Decision was the first of its kind for an Indonesian institution and required a greater level of transparency in court processes. Even though the focus of the Decision was internal transparency within the courts it would have nonetheless been good public relations for the court. However, it was decided that because the Decision had no direct impact on the public then it was not necessary to promote this reform publicly.

Clearly the party most responsible for changing the image and consequently the perception of the Supreme Court is the Supreme Court itself. Unfortunately, to date the Supreme Court has been what can best be described as passive. In contrast the police have been active in publicly promoting police reforms. However, the lag time between publicly promoting reform and a change in perception is considerable.

The reality is that there is a distinct connection between the perception of the institution and the public’s trust in that institution. Poor perception means a low level of trust. This in turn leads to a credibility problem in that the public does not see the institution as being credible with regard to its primary function. In the case of the Supreme Court this means that the negative perception results in a belief that the Court is not a credible law enforcement agency.

Mas Achmad Santosa, a highly regarded legal practitioner active on law reform matters, stated that he can see the survey itself from two perspectives. First, he sees it from the perspective that any law or judicial reform efforts undertaken by the Supreme Court are yet to yield any concrete results with respect to public perception. Second, poor public communication in terms of self-promotion of the initiatives undertaken and the successes achieved.

To overcome this it is clear that the Supreme Court needs to do two things according to Mas Achmad Santosa. Firstly, an internal evaluation of the reforms undertaken to date and a catalogue of successes created. Secondly, there needs to be a communication strategy developed so that the Supreme Court can better promote the reforms undertaken. It is thought that the best means of developing a successful communication strategy would be to work with the Department of Communication and Information or perhaps even the Indonesian Capital Investment Coordination Board (Badan Koordinasi Penanaman Modal / BKPM).

The BKPM might seem like a strange choice. However, as Mas Achmad Santosa points out, part of the BKPM’s role is to provide a source of information to current and potential capital investors in Indonesia about the legal framework, the degree of legal certainty, and the legal system in general. It is well within reason that the BKPM as part of this information strategy also publicize court reforms, particularly if there is an impact on business.

In a purely business sense the failure of the courts generally and the Supreme Court specifically to successfully communicate reforms means that the impact of surveys such as this one can be far-reaching. Investors will think twice before investing in Indonesia if they take the results of this survey at face value. An under-performing and corrupt legal and judicial system is most likely to be seen as a hindrance to good business. To overcome this potential problem the court must ensure that reforms remain on track and a communication strategy must be developed as a matter of urgency.

To this end Mas Achmad Santosa provided an example of where the Head of the Religious Court had been sanctioned for an indiscretion. The sanction itself highlights that the Supreme Court is more serious than it has been in the past to clean up its image. However, the fact that the sanction was never communicated to the public meant that the public knows nothing of the sanction. The question is then, “how can the perceptions of the public towards the courts change if the reforms and sanctions are never communicated?”

Mas Achmad Santosa is still hopeful that the Supreme Court can develop this communication strategy and better inform the public of the progress being made.

Interestingly, not all people agree that there is a difference between the reality and the perception when it comes to the performance of the courts. Emerson Yuntho from Indonesian Corruption Watch (ICW) was unequivocal in stating that the results of the survey not only reflect the perception but are close to the truth. In Emerson’s view the idea of controversial verdicts and corruption in the court system or the judiciary is not a perception but a fact and consequently the perception and the reality are the same. One of the key problems that Emerson sees is that the courts themselves are not taking these matters seriously and cites the fact that judges who accept bribes and are guilty of other misconduct are, at best, subject to administrative sanctions. Therefore, when people see judges getting away with merely administrative sanctions then public confidence in the judiciary is eroded even further.

Emerson was far more skeptical when questioned about Supreme Court reform. When asked about this Emerson answered the question with a question, “what has the Supreme Court done?” In his opinion the only reforms of note have been with regard to ‘openness’ of information and that this reform has only occurred because of donor pressure. Emerson was certain that when donors stopped funding reforms and pressuring the court to undertake reforms that these ‘reform’ programs would cease automatically.

This suggests that there is no real intent to reform within the court or judicial system, but rather talking reform is all about getting money through aid programs directed at law reform.

The Israel -- Hezbollah Prisoner Swap is Underway

Hezbollah really needs to spend some money and recruit some good public relations people, as they simple have absolutely no idea on how to handle a significant event! In an earlier post I alluded to the cruelty of playing up the possibility that the two Israeli soldiers, Ehud Goldwasser and Eldad Regev, that Hezbollah was required to hand over under the deal, were alive. The reality, as most people expected, was finally confirmed today.

Hezbollah handed over two black coffins today to the International Committee of the Red Cross (ICRC). The ICRC then drove the coffins into Israel. The remains were confirmed to be those of Goldwasser and Regev (photo by Issam Kobeisy / Reuters).

The second reason Hezbollah needs some PR people is this statement by one Mr. Safa who was operating as the spokesperson for Hezbollah, "We are now handing over the two imprisoned Israeli soldiers, who were captured by the Islamic resistance on July 12, 2006, to the ICRC." He then went on with this, "The Israeli side will now hand over the great Arab mujahid (holy warrior) ... Samir Qantar and his companions to the ICRC." I am using PR people here in the manner that most organizations would use them for crisis or message management.

There is nothing holy about Samir Qantar. Qantar is a cold-blooded child killer, plain and simple. His release is sure to leave a bitter taste in the mouths of many Israelis. To rub salt into this wound Hezbollah has a wide range of festivities planned to celebrate the release. There should be little doubting why some countries want to classify Hezbollah as a terrorist organization when you celebrate child killers as holy warriors or mujahideen. Any legitimacy that an organization might have had is lost when it glorifies child killers.

I wonder who is getting the best deal in all this prisoner swapping and the returning of remains?